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The financing was based on predictable ticketing platform payouts and secured by an assignment of receivables. This allowed the company to cover organizational costs before the event, despite its short operating history and limited access to bank financing.
The client was a young company from the event and promotional sector, organizing ticketed events and concerts. The company was expanding its service offering and planned to increase the number of events in the following season.
Its business model was based on selling tickets online through an external ticketing platform. This meant that interest in the event and ticket sales were visible earlier, but the actual cash inflow to the organizer came only after the event had taken place.
In the event industry, costs often appear much earlier than revenue. The organizer needs to pay for production, logistics, promotion, technical support, subcontractors and event preparation before funds from ticket sales reach the company’s account.
In this case, ticket sales confirmed demand for the event, but the funds were to be transferred to the organizer only after the event was completed. The company therefore needed working capital for the preparation stage, not classic investment financing.
An additional challenge was the company’s short operating history. The company had only been operating for a limited period of time, so it did not yet have the financial history that banks typically expect when assessing an application.
At the same time, the problem was not a lack of market interest or a lack of a future repayment source. Revenue was linked to ticket sales, but the actual cash inflow was shifted in time. The key was therefore to find financing that reflected the specifics of the event industry and the real moment when the funds would be received.
PaveNow provided PLN 100,000 in financing, matched to the client’s cash inflow cycle. The security was an assignment of receivables from future ticket sales proceeds.
After the event was delivered, funds from the ticketing platform were transferred according to the agreed settlement structure. As a result, repayment was connected to the actual moment when revenue was received, instead of being disconnected from the company’s cash flow.
Thanks to the financing, the client was able to cover event preparation costs without waiting for the final settlement of ticket sales. The funds helped the company maintain its organizational schedule and reduce the risk of delays caused by the timing mismatch between costs and incoming revenue.
The most important outcome was not only the disbursement of capital, but the fact that the financing was matched to the client’s business model. In practice, this meant that the company could operate according to the natural rhythm of the event industry: first preparing the event, then delivering it, and only afterwards receiving funds from ticket sales.
This case shows that in the event industry, the problem is often not the lack of sales, but the timing of cash inflows. A company may have real demand for an event, sold tickets and a predictable source of revenue, and still need capital earlier.
In such situations, it is worth looking beyond a classic bank loan and considering financing matched to a specific cash flow: invoices, a contract, orders, ticket sales or other future receivables.